With
Rave, a start-up working to connect celebrities with fans through paid, interactive video calls, needed a new brand and messaging strategy. Because the platform is built on a marketplace with two separate personas, the brand and messaging would need to appeal to both audiences.
Audience
Talent
Celebrities, influencers, professionals, and experts using the product to connect with their audiences.
Members
Anyone using the product to connect with talent.
Insight
Both audiences shared one motivation — access. Talent wanted to give access to their followers and members wanted face-to-face access to the people they follow.
Strategy
Create a brand and messaging strategy that shows how the marketplace provides both parties with the access they desire.
Single-minded Idea
Access to and for everyone.
Execution
Using this key insight, we created a new brand for the platform — With: the only place where anyone can meet with experts, influencers, creators, and more. Check out the website below and click here to view the brand book and messaging architecture.
Results & Awards
With has raised $4.5M and built a waitlist of over 700 sellers for its marketplace. The brand has support from celebrities like Sean Astin (Lord of the Rings, Stranger Things), Jason Marsden (A Goofy Movie, Spirited Away), Adrienne Wilkinson (Star Wars, Star Trek), and more.