About Me
An interest in design and illustration led me to advertising.
At Brigham Young University in 2012, I designed and wrote copy for a new website that allowed students to rent outdoor equipment. After being accepted to BYU’s premiere Creative Advertising Track, I began copywriting and learned how to think strategically. There, I worked with agencies across the country and built a relationship with FCB Chicago.
In 2014, FCB Chicago recruited me as a copywriter intern. I stayed at the agency for two years, working on everything from the Anheuser-Busch suite to new business pitches. While at FCB I co-created and wrote UX copy for “Behind the Bar”, a members-only website group that let bartenders connect with Anhuser-Busch and each other. The project was featured in Ad Age’s Creativity, has over 1,000 members, and is still in use today.
After working with world-class brands and creatives at FCB Chicago, I took my talents to the tech industry. I applied my skills as a strategist and content designer to solve problems, build brands, craft messaging, create content, and develop products.
At Qualtrics, I created the brand messaging strategy for the Qualtrics XM Platform. The messaging debuted in front of thousands at the product launch in 2017, was featured on Qualtrics’ home page, and was used in countless ads to market the system. The year after the product was introduced, Qualtrics was acquired for $8.2B.
Next, I built an Insurtech brand with Evernote co-founder Phil Libin. Originally called JAMM Capital, I set the stage for a brand redesign. By the time I left, the company had a new identity: Salty — an exciting new tech company designed around the concept of “embedded insurance.” Salty has now raised $34.7M and is currently undergoing acquisition.
In 2020, I brought my product and content design skill set to a new startup: With. I helped the company build a new brand and a new product. As a product designer, I balanced user needs with business needs, created the brand’s voice and tone, and led product design from conception to implementation. The marketplace currently has a waitlist of over 750+ and is preparing to launch.
In the past, I owned and managed a small creative and branding agency called Spicy Water. Now, I’m an associate creative director for Amazon Freight. I recently led the creation of a concept-driven campaign that’s generated over 8M views (and counting).
When I'm not building brands and digital experiences, I'm probably shooting a video somewhere, running up a mountain, or telling stories to someone who may or may not be interested in hearing them.
I hail from the west — Salt Lake City, Utah. I love the mountains and everything to do in them: hiking, biking, running with my dogs, skiing, wakeboarding, and camping.