Humana - Start With a Park

The National Park Service celebrated its 50-year anniversary in 2016. Humana wanted to use this momentous occasion to inspire their audience to visit national parks in their area.

Audience

Retirees who wanted to live a more healthy lifestyle.

Insight

Getting into outdoor recreation is daunting, especially if you’ve never done anything like it before.

Strategy

Use interactive digital content to peak budding outdoor enthusiasts’ curiosities.

Single-minded Idea

Start With a Park

Execution

Facts about healthy living were hidden in 360° videos taken in various parks. Humana shared the videos using Facebook posts and Facebook Canvas ads — inspiring their audience to get outside and educating them along the way.