Humana - Start With a Park
The National Park Service celebrated its 50-year anniversary in 2016. Humana wanted to use this momentous occasion to inspire their audience to visit national parks in their area.
Audience
Retirees who wanted to live a more healthy lifestyle.
Insight
Getting into outdoor recreation is daunting, especially if you’ve never done anything like it before.
Strategy
Use interactive digital content to peak budding outdoor enthusiasts’ curiosities.
Single-minded Idea
Start With a Park
Execution
Facts about healthy living were hidden in 360° videos taken in various parks. Humana shared the videos using Facebook posts and Facebook Canvas ads — inspiring their audience to get outside and educating them along the way.