Valspar

Valspar's Instagram page needed a creative edge to express their #ColorInspiration initiative and the power of color.

Audience

DIY enthusiasts looking to remodel their home with new and refreshing color choices.

Insight

Amateur painters don’t know the unique effects color can have on the people who experience them.

Strategy

Curate diverse images to create a spectrum that connects people with the emotional power of color.

Single-minded Idea

The Power of Color

Results

During this short period Valspar’s new Instagram account grew by more than 300%.