Amazon Freight

In a B2B industry saturated with talking heads and case studies, Amazon Freight wanted to create something that felt unexpected. A concept-driven campaign that explained who they are, what they do, and why they matter. But, it couldn’t feel like all the other logistics content. It had to feel human.

Audience

Shippers of all sizes. Companies trying to move their goods from point A to point B.

Insights

Shippers need a partner they can rely on.

These companies need to trust that their shipping partner will get their product where it needs to go, on time, every time. Since a lot of shipping companies offer the same services, it’s hard for shippers to understand which partner is the most reliable.

Shippers want to feel like Amazon — but don’t know how.

Shippers see Amazon as the pinnacle of logistics. A highly effective shipping machine. They envy that efficiency, but don’t know how to achieve it. They see Amazon’s shipping network, but don’t understand that Amazon can ship their products, too.

Strategy

Amazon built a shipping network it could rely on. Now, your company can depend on it too.

Single-minded Idea

We treat your freight like our own.

Execution

When someone needs to move something from A to B, who do they call? A person they know we can always rely on. A friend with a truck. Amazon Freight is your friend with a bigger truck.

Results & Awards

8M+ views across YouTube, LinkedIn, and Bing.

Role

As the creative director on this campaign, I worked closely with the strategist to develop a creative brief and led all concepting, writing, storyboarding, production, and post-production.