Utah Sucks Don’t Move Here - Statistics Campaign

An apparel brand with a mission needed a campaign that would create engagement on its Instagram posts.

Audience

Utah natives who are aren’t happy with the way growth is affecting their state.

Insight

Utah’s beauty is attracting newcomers, but its residents recognize the state has a lot it still needs to work on.

Strategy

Combine controversial statistics with beautiful landscapes to get the brand’s followers talking.

Single-minded Idea

The Greatest State on Earth