Qualtrics - The Swäg Collection

Qualtrics needed a way to promote its apparel line at the company’s upcoming yearly conference (which is more of a party — this year Elton John was the headliner).

Audience

Qualtrics employees and customers who are attending the conference to learn but also have fun.

Insight

Qualtrics is known for its branded apparel — it’s also known for taking itself very seriously.

Strategy

Create a piece of content to show that Qualtrics can poke a little fun at itself.

Single-minded Idea

The Swäg Collection

Execution

A self-aware, satirical fashion ad that highlights the brands’ new apparel.