Amazon Shipping App Video

Amazon Shipping needed a product video that did more than explain features. It had to show how the app actually fits into a shipper’s day-to-day workflow—clearly, elegantly, and without feeling like a screen-recorded tutorial.

The challenge was translating a complex logistics tool into a story that felt intuitive, human, and trustworthy, while staying true to the real product experience.

Audience

Shippers and logistics managers evaluating tools to manage freight more efficiently—often under time pressure and with little patience for overly technical demos.

Insight

Shippers don’t want to learn a new system—they want it to fit naturally into how they already work.

The more an app feels like it understands a shipper’s workflow, the more confidence they have in adopting it. Clunky demos create friction. Elegant demonstrations build trust.

Strategy

Let the product tell the story.

Instead of over-explaining, we focused on using real UI elements from the app to visually demonstrate how seamlessly Amazon Shipping integrates into existing shipper workflows—from booking to tracking to delivery.

The goal was clarity without condescension, and simplicity without oversimplifying.

Single-Minded Idea

Built to work the way shippers already do.

Execution

We created a product video that used native app elements—screens, flows, and interactions—to walk viewers through key moments in a shipper’s workflow.

Every transition, animation, and UI moment was designed to reinforce how intuitive and efficient the app is, showing how tasks connect smoothly from one step to the next.

Role

As an ACD, I helped shape the narrative approach, defined how the app UI should be used as a storytelling device, and worked closely with partners to ensure the final video accurately reflected real shipper workflows. I guided decisions around pacing, emphasis, and visual hierarchy to make sure the product felt as elegant on screen as it is in use.