Aramark - Healthy For Life
Aramark prepares, delivers, and serves food around the world, but was out of touch with young millennials. How could Aramark connect with students who were eating food at the schools they attended?
Audience
Millennials who were attending college and active on social media.
Insight
Consumers with 20/20 vision weren’t willingly avoiding the eye doctor — they genuinely didn’t realize the need for preventative eye check-ups.
Strategy
Turn Aramark’s Healthy for Life blogs into bite-size Tumblr posts.
Single-minded Idea
Digestible Content
