The nutrients found in beef can help a woman's skin, hair, and body be more healthy and feel more beautiful. In this campaign, we used satire to highlight those truths and catch women's attention.
Copy and Art Direction by Kendall Tingey and Ryan Inkley
Aramark prepares, delivers, and serves food around the world, but was out of touch with young millennials. We helped them develop this speculative Tumblr page to communicate with college students in a fun, engaging way.
Copywriting: Kendall Tingey
Art Direction and Design: Chris Warner
USPS is out of touch with their target market: entrepreneurs. We created a campaign that shows that USPS understands what it takes to take a passion and turn it onto a business.
Copy by Kendall Tingey
Art Direction by John Talent III and Lorne Sleem
This is a case study for BYU's entry to the AdFight . The Martin Agency judged the competition, which we won, and gave us the brief which can be read below.
"You are the ad agency for IntelliSoft, publisher of the console game franchise "Semper Fi," a first-person shooter featuring US Marines. Sadly, scenes from your client's game and lines from its script were recently re-enacted and quoted during a real-world shooting spree that left dozens dead and injured. The gaming industry is being blamed, and much of the venom is directed at IntelliSoft. Your assignment is to respond to the community's outrage and grief without accepting responsibility, excusing the violence, or apologizing."
I was a copywriter on this project.
