Equinox & Trucker CFO

Perpetual Program and Commercial Campaign Proposal

The Trucker CFO

Truckers and owners of truck fleets are working hard and facing new challenges during this epidemic.

During these uncertain times, the Trucker CFO can help owners of trucking fleets mange their businesses and continue to scale.

Unified Messaging Strategy

A singular brand story that resonates with your audience and is reflected in every aspect of your brand.

Perpetual Program

An online community, built around courses that help your audience transform their life or business.

Social Media Campaign

Designed to help your business scale, this campaign will help others understand how they can take advantage of the Trucker CFO courses.

Month 1

Clarify

Audit Existing Brand Messaging

Audit website

Audit social content

Audit email messaging

Audit product copy

Develop initial Unified Messaging Strategy

Create plan for CFO Perpetual Program brand and messaging

Develop plan for Trucker CFO Perpetual Program

Identify niche client, offer, and result

Identify process to help client achieve transformation

Identify time-frame for transformation to take place

Break-out product offering into weekly sections that help client achieve transformation

Month 2

Execute

Create the Trucker CFO Perpetual Program

Develop weekly sections into a series of modules

Outline content for each module

Develop template for Perpetual Program slideshows

Assist in developing slideshows for each module

Assist in developing worksheets for each module

Assist in recording content for each module

Edit content for each module

Upload content and worksheets to online course

Month 3

Scale

Produce and set-up Social Media Campaign

Market research to find out best practices in this industry

Strategize campaign by selecting media, sales funnel and content

Extensive niche market research for the ideal client profile

Develop core message for the campaign

Develop campaign content

Getting approval and feedback from client

Creating final version of content

Final approval from client

Gathering essential info for the sales funnel setup (website & hosting logins)

Select & setup the sales funnel for your client

Write the sales copy for the sales funnel

Add content to sales funnel

Get approval and feedback from client

Make sales funnel adjustments

Final approval from client

Prepare all assets for the campaign

Load assets into the ad account for launch

Months 4 - 6

Launch and manage Social Media Campaign

Launch ads and handle all approvals

Run split tests, optimize creatives, messaging & campaign

Update the campaign compass with marketing data

Manage & optimize ad spend to produce increased ROI

Next Steps

Developing the brand behind the Trucker CFO starts with three simple steps.

  1. Once the initial payment and service agreement are handled, I’ll get working on developing the Trucker CFO brand immediately.

  2. As soon as you’re ready, we’ll have a kick-off meeting to dive even deeper into your brand and make a plan for the Trucker CFO perpetual program.

  3. I’ll begin my initial brand audit and work with you to break out the perpetual program into weekly sections.